Senior Campaigns Manager - Growth at Zip Co

Growth Marketing, Permanent, Sydney sydney marketing
Posted 10 days ago

We are Zip, a rapidly expanding global fintech headquartered out of Sydney, Australia with a growing presence focused in the US and UK markets. 

We're here to simplify how the world pays for what they need by connecting merchants with consumers and offering them fair and seamless payment solutions, everywhere. We’re also the brains behind Pocketbook, which helps almost a million Aussies take control of their money and improve their financial wellbeing. 

Our values are at the heart of everything we do. They form our Mamba mentality - how we’re better than yesterday, and are used to create game-changing experiences for our customers and our people.

To help drive this growth we are looking for a Senior Campaigns Manager - Growth in our Zip Business Marketing team. In this newly created role, you will work to make Zip famous with Australian small and medium sized businesses. Your main goal will be to own the campaign and conversion strategies that drive aggressive growth through acquisition and engagement of merchants and business customers across all Zip Business payments and lending solutions.

The Role

  • Bring an understanding of the small business landscape and use these insights to set the marketing campaign strategy and clarify messaging, positioning and brand in a way that will enable us to grow the number of SME using Zip Payments and Lending solutions.
  • Oversee a range of initiatives including understanding business objectives, influencing business strategy, designing and executing campaigns, offers and promotions across all channels, conducting analysis to refine and measure performance.
  • Build and drive the industry vertical campaign plan to dominate the healthcare/beauty, construction and hospitality verticals with a strong PR and campaign plan that puts Zip business solutions ahead of its competitors in these verticals.   
  • Own partner marketing activities that enable enterprise businesses to refer their customers to sign up for our Trade and Trade+ lending solutions in store or online. Support the sales team to execute on your plan.  
  • Influence product and web to drive in product, web and trade marketing strategies that feature SMBs merchants to increase growth and awareness of our SMB and Zip increased transaction value. Influence web, product and onboarding to consider conversion improvement and cross sell strategies.  
  • Support the PR and Comms activities that drives our public agenda with SMBs and industry verticals
  • To help us level up, you'll bring:

  • Minimum 5+ years in a B2B Marketing position - with a speciality in growth, performance and acquisition
  • A strong handle on the Lending economy in Australia, and passion for FinTech
  • Ability to grow customer base through associations, channels and partners. 
  • A genuine passion to educate, grow and support small and medium businesses across Australia, and the ability to do so through enterprise clients/partners
  • Performance focussed, data and outcome driven and commercially minded
  • Strong leadership skills, with a passion for mentoring and coaching.
  • Our values in your DNA: Customer First, Own It, Stronger Together and Change the Game
  • We’re looking for someone who always finds new boundaries to cross - a future Zipster who will obsess over excellence and make constant improvements for our customers. We’ve removed the red tape here to get things done quickly, so if you see a problem, own the solution. You've gotta hustle at Zip!

    If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

    We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

    Benefits @ Zip

    -  Flexible working culture
    -  Share incentive programs
    -  Generous paid parental leave
    -  Birthday and wellness leave
    -  Epic offices with a casual dress code
    -  Fun team with high-growth hustle
    -  Free breakfast and weekly lunches
    -  Heaps of social events

    Join us on our mission to be the first payment choice, everywhere and every day.