Copywriter at THE ICONIC

Creative Content & Social, Sydney sydney
Posted 11 days ago

At THE ICONIC our mission is to deliver seamless and inspiring experiences for our customers and our people. We DREAM BIG through collaboration and innovation, and are supported to bring incredible ideas to life.  We are a group of people believing in making a positive difference in this world and liberating our customers through the power of fashion and sports.

My People and Purpose

Our Creative Marketing team is a dynamic and electric group of talented people all working to a common goal of producing great content for our audiences across all THE ICONIC’s platforms. 

Our team's skill set is diverse and rich in experience in everything from creative direction, styling, producing, graphic design, copywriting, photography, motion and much more. Our approach to work is collaborative – we are stronger together. 

Our Copywriter nurtures and strengthens our voice. They write industry-leading copy across all of THE ICONIC’s platforms – onsite, EDM, app and more – including men’s, women’s, sport, beauty and kids categories.

Working within the Copy and Editorial Team you will collaborate with site editors, UX and Engagement Marketing to write attention-grabbing subject lines and original, engaging website copy that steers THE ICONIC tone of voice. You will have a natural flair for writing high-quality fashion content that maintains THE ICONIC as an industry leader in all fashion related news and trends.

What Success Looks Like

  • I understand our audience and I create commercially-viable content, of the highest standard, tailored to their personas.
  • Upping the volume of, and protecting our brand voice are some of my core drivers.
  • I have excellent communication skills and an ability to collaborate with internal and external stakeholders.
  • I love to work to deadlines and I'm known for my keen eye for detail, accountability and organisational skills. 
  • As a people person, I work collaboratively with the team and wider business. I have an enthusiastic attitude with a ‘can-do’ approach to tasks and briefs. no matter how big or small. I am proactive and resourceful in my approach to work. 
  • I am detail-oriented, process and deadline-driven with an ability to manage multiple projects.

What It Takes

  • Three or more years of experience as a copywriter. 
  • Excellent time management skills and the ability to efficiently multitask. 
  • Extensive knowledge of, and obsession with, men’s and women’s fashion trade and trends, designers, culture, celebrities and fashion history. 
  • An ear to the ground when it comes to the zeitgeist and trending topics. 
  • Understanding of the digital landscape – how to write market-leading headlines, a track record of crafting copy that’s eye-catching, a firm grip of SEO principles.
  • A solid understanding of copy best practice.
  • An enthusiastic attitude and a genuine love of our brand.
  • An innate digital- and mobile-first approach to creating content.

This role is usually based in Sydney CBD with great transport, shopping and food districts all within close distance to Hyde Park for those who enjoy lunchtime exercise or just some fresh air! We also offer a number of extras including flexible working arrangements, generous employee discounts, birthday leave and loads of learning opportunities and support.

Health and Wellbeing is extremely important to THE ICONIC, so interviewing and onboarding for this role will be conducted virtually due to COVID-19 and this role will temporarily work from home until further notice.