Brand Marketing Manager at Who Gives A Crap

Creative & Brand, Australia or USA marketing
Posted a month ago

Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people in need. We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe.

Our team is made up of over 150 amazing people in Australia, the Philippines, China, the US and Europe working hard to reach our ambitious goal to have the greatest impact possible – for people and the planet. How ambitious you ask? Well, it involves increasing our annual donation 10-fold in the next couple of years to get closer to our mission – toilets and clean water for all!

A bit about the role

We have a lean and mean brand team who develop and execute memorable and engaging marketing campaigns that are instantly recognisable as Who Gives A Crap and increase our brand awareness - who else could turn an April Fool’s joke into reality? When we look at the year ahead, we’ll be ramping up our brand marketing initiatives including ATL advertising campaigns, strategic partnerships and brand activations from PR stunts to sampling activations as we look to deliver on our ambitious brand goals for 2022. 

That’s why we’re excited to share that we’re looking for a Brand Marketing Manager who not only knows the nuts and bolts on how to bring brand campaigns to life but can also strategically appraise what is a good opportunity and fit for the brand, and is skilled at writing clear and compelling briefs for creative teams. You have done this from an agency or brand perspective and you thrive in a dynamic fast-paced environment that is driven by purpose and doing good.

Reporting to the Brand Marketing Director, you will play a key supporting role across strategic brand marketing initiatives and a leading role in the execution of creative brand campaigns that position Who Gives A Crap as a market leader in profit-for-purpose, e-commerce, toilet paper and other new product categories. You’ll push for brilliant, meaningful brand moments across a holistic marketing funnel.

Our Brand Team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones but we look to solve this by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into some earlier mornings. 

If you worked here this past month here are some things you might have been involved in:

  • You've connected content, influencer and creative teams to pull a campaign proposal together for an amplification idea for our latest Limited Edition.
  • You've met with our creative project management team to ensure we're tracking to meet all key project deadlines on our comms calendar.
  • You’ve collaborated with the growth team to write a comprehensive campaign brief for World Toilet Day. 
  • You've attended a media agency WIP about an upcoming campaign launch and have asked all the important questions about specs, deadlines and formats. 
  • You've provided creative feedback at our Earth Day campaign review, ensuring that we're hitting all the right brand notes.
  • You've presented a competitive analysis to brand, creative and growth teams ensuring that we've always got a beady eye on what the rest of our category is up to.
  • You've suggested new tools or processes that can help us embed our brand internally without coming across as the brand police. 
  • You've been the champion of our brand health tracker, liaising with external research partners and our strategy and insights teams to ensure the data is well understood and communicated.
  • You've scoped the feasibility of launching a giant floating butt into the sky. 
  • You've been really noisy on Slack, sharing the latest and greatest creative work from your brand crushes.

Let’s talk about you

Both a doer & a thinker

First and foremost, you’re someone who can come in and lead implementation for key brand marketing initiatives but you also have a point of view and understand how each project ladders up to overarching strategic objectives. You have a ‘roll your sleeves’ up mentality and aren’t afraid to wear a few hats in the process. 

You heart organisation and communication

You are responsible for ensuring that cross functional and agency teams are kept across project developments and requirements, which can be extra challenging in a remote first environment. High level organisation and great written communication skills are your strong suits.

Master collaborator 

You know how to bring a team together to deliver a project. Whether that be agency teams, creative or members of the growth team, you will play a vital role in ensuring the right people are involved at the right stages of a project throughout its delivery milestones.

Calm under pressure (but not afraid to ask for help!)

Campaign delivery can be a little stressful at times and as the central point person for agencies and internal teams, it can sometimes feel like you’re spinning a lot of plates. You know how to multitask and balance competing priorities and you embrace the fast paced nature of campaign delivery, but you are also not afraid to raise your hand or push back if things feel crazy or unrealistic. You are able to navigate ambiguity and use kindness and empathy to take a proactive role in driving projects forward. 

You give a crap

Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Phew, ok... let’s take a pause. Research suggests that at this point up to 60% of those identifying as women or under-represented folks might have talked themselves out of applying. But here’s the thing, you don’t have to check every box and we are serious about the growth and development of all those who join us. So please - introduce yourself and let us know about you!

Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger our impact. Sell your soul no longer! We think that’s pretty great, but we don’t stop there…

The job is amazingly flexible, something we’re working hard to hold onto even as we grow quickly.

Our benefits are designed to support and be responsive to our healthy, happy and thriving team. On top of what you’d expect from a people-first team like ours, we offer tailored learning & development opportunities, generous paid parental leave, support through our parent and caregivers portal - Circle In, access to our digital mental wellbeing platform - Uprise… did we mention free TP? Oh, and you get to say the word ‘crap’ more than in any other job. Guaranteed.

We are passionate about fair and equitable remuneration. We pay competitively and thoughtfully based on your experience, the market and our insights. Just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in.

We’re not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We’re honoured to have been recognised for the third year in a row on BuiltInLA’s “100 Best Places to Work” list, and most recently on their “Best Mid-sized Places to Work” list. 

We’re also humbled to have recently received our sixth consecutive Culture Amp engagement score of 90+ and as a certified B Corp, we're committed to the highest standards of social and environmental impact as a profit-for-purpose business.

How we roll

We are actively seeking team members of traditionally underrepresented backgrounds because we believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, nationalities, orientations, abilities and disabilities to come sit at our table. We don't care about your income, education or employment history either. Really! The only thing we're a stickler on is species – you have to be a person.