Product Marketing Manager at Lawpath

Permanent Full-Time, Marketing, Sydney, New South Wales sydney marketing product full-time
Posted a month ago

About the company

Lawpath is Australia’s largest online legal platform for small businesses, disrupting a $100B industry and shaping the future of legal services. With multiple awards in our pockets (including the Deloitte Fast 50 for 2020), Lawpath has regularly been listed as one of Australia’s fastest growing startups to watch. We use technology to make legal services faster, simpler and more cost-effective. We’ve helped over 200,000 businesses save in excess of $100m in legal fees!


You'll be part of a dynamic business that challenges the status quo and sets the benchmark for others to follow. We have an open, team-oriented and meritocratic culture where your input is encouraged and your success is rewarded! We're entering an exciting period of growth and we're on the lookout for a standout product marketer who will champion Lawpath’s platform features and maximise user engagement.


Reporting to the CMO, you will have the opportunity to frame the positioning of new product features, promote these to relevant user segments, develop feedback loops and measure success.


About the Role

With an established user base of 200,000+ and a high performance product function we’re ready to establish a defined product marketing framework that creates an impact and scales. You’ll be the first product marketing hire for the company and you will have the opportunity to establish the product marketing foundations within the organisation.


Your day-to-day responsibilities will include:

  • Develop the value proposition for new products and features and deliver frameworks for roll-out and optimisation.
  • Contribute to key commercial metrics (MRR, revenue, retention) and customer metrics (NPS and product usage)
  • Work collaboratively with Product owners and pods to identify and build value propositions, strengthen product strategy and contribute to the execution of a GTM strategy.
  • Collaborate across functions (Sales, Marketing, Product, Design) to develop standout collateral to communicate with customers effectively
  • Contribute to quarterly marketing plans to achieve utilisation targets


To be successful, you will need:

  • 3+ years of experience in marketing, preferably in a product-led organisation
  • A versatile marketing skill set that allows you to make data-driven decisions, build effective value propositions for products and contribute to GTM strategies
  • Experience in owning and executing product launch strategies
  • Demonstrated experience in extracting customer insights and converting these into customer-centric product marketing strategies
  • The ability to work cross functionally with multiple stakeholders
  • A can-do attitude and willingness to wear multiple hats to drive the desired outcomes


What we’ll provide:

  • An ever-growing business where culture is fuelled by success
  • Competitive remuneration package & ESOP
  • Flexible/remote working opportunities
  • The opportunity to upskill into new areas of marketing and business
  • Annual budget for conferences and learning opportunities
  • Friday drinks and team building days
  • Quarterly team celebrations
  • Funky office in Surry Hills close to Bars, Cafes and Transport

This is a great opportunity to join a fast growing and sociable company in an exciting new industry. Please apply with your CV. You need to have full legal working rights to work in Australia to be considered for this position.