Growth Marketer - App at Finder

Digital Marketing, Sydney sydney marketing
Description
Posted 16 days ago

About the role

The Finder app empowers Australians to make their money work harder. Using the app our members can compare products to find better deals, track their credit score, spending and investments, and soon, will be able to invest in Bitcoin.

Our goal for the Finder app is for it to be the most used and loved finance app in Australia. With over 200,000 downloads and a 4.8 star App Store rating we’re well on the way there, but we’re looking for you to supercharge the app’s growth even further.

As the App Growth Marketer you will lead the marketing and user acquisition for the Finder app. The role spans all aspects of digital marketing, including campaign ideation, message development, app store optimisation and media buying / optimisation.

As a growth marketer, your key objectives will centre on creatively driving app installs, to grow our active member-base. You’ll have the freedom to explore working across a variety of channels, from media to partnerships to across our owned assets. Our in-house creative team is available to support you in bringing your strategies to life.

If you share our passion for personal finance and helping Aussies make the most of their money, we’d love to hear from you!

Responsibilities

  • Develop and execute marketing strategies to drive growth in app installs and awareness of the Finder app
  • Grow our active membership base and hit member revenue targets
  • Paid marketing campaign optimisation and management
  • Lead ASO across both the App Store and Google Play Store.
  • Evaluating and testing new growth opportunities


Desired Experience and Skills

  • You’re entrepreneurial, adaptable and enjoy working in an agile environment
  • Experience driving iOS/Android app growth for a high growth app
  • Campaign conceptualisation
  • Ability to map customer journeys and optimise funnel drop off points
  • Hands-on experience running paid media activity across Facebook, Google Ads etc.
  • ASO experience will be highly regarded
  • Experience with Mobile Measurement Partners (MMPs) will be highly regarded
  • Data-driven approach, with a test and learn mindset

Application process:

If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Finder is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status.