CRM Manager at Finder

Digital Marketing, Sydney sydney marketing
Description
Posted 1 months ago

About the role:

Membership is a core component of Finder’s long term strategy. Using the Finder app and website, Members track their personal finances and receive customised insights on saving and earning more. The Member Engagement Manager will play a pivotal role in refining and executing our Members strategy, with responsibility for strengthening our relationship with our Members and driving lifetime value. 

You are customer-obsessed, marketing and tech-savvy, data-driven, with proven hands-on experience delivering best in class CRM programs in a fast and dynamic environment. 

As the Member Engagement Manager, you will lead the CRM strategy, development and execution of all customer lifecycle, cross serve, engagement and retention initiatives in Australia. Primary channels will include push notifications, in-app content cards, email, SMS and placements on the Finder website. Existing app experience will be highly regarded. 

You will work closely with our global team to advance our automation, trigger and behaviour-based marketing to ensure we are delivering the right message, in the right channel, to the right customer at the right time.

Responsibilities:

  • Develop and deliver a world-class CRM program
  • Drive the roadmap, strategy and execution of lifecycle marketing to onboard, retain, build loyalty and maximize lifetime value by engaging customers with personalised, targeted and relevant marketing
  • Define and document briefs, business rules, data/tech requirements, system integrations as well as process and procedures for all CRM campaigns
  • Utilise customer segmentation, actionable cohorts, perform analysis and conduct ongoing A/B testing for optimisation
  • Work with product, technology and data teams to define feature and data requirements to create new communication channels and improve the intelligence available for relevant, personalized, real-time marketing

Requirements:

  • Demonstrable experience in developing and executing best-in-class customer engagement programs
  • Extensive marketing experience in all aspects of customer lifecycle management including personalised trigger campaigns, loyalty programs, up-sell and cross-sell, referral programs, promotions and customer segmentation
  • Excellent copywriting skills, with an ability to write persuasively in a manner which adds value to our members and converts
  • Strong analytical and problem-solving skills with a data-driven approach
  • A proactive can-do attitude and ability to operate in a fast-paced environment with ambiguity
  • Excellent verbal and written communication skills. Ability to present complex data, influence others and build relationships
  • Significant commercial awareness and adept at prioritising most impactful tasks/projects
  • Proven track record in making things happen - delivering results quickly and efficiently
  • Impeccable attention to detail, deadlines and accuracy with minimal supervision

Application process:

If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Finder is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status.