Performance/Digital Marketing Manager at Showpo

Marketing, Full Time, Sydney, Australia sydney marketing full-time
Posted 13 days ago

An exciting opportunity has arisen to join Showpo in this newly created Performance/Digital Marketing Manager role, working as part of a collaborative and ambitious team with big plans for 2022. You will have the opportunity to directly contribute to our customer and global growth, work with some amazing people and have fun doing it!

About Us

Showpo is the Australian owned, global, social media led e-commerce brand, redefining fashion retail for the new generation.

With humble beginnings, Showpo was established in Sydney in 2010 from our Founder & CEO's basement. Forward to now, we have disrupted the traditional retail model and are a global fashion destination and one of Australia's true global success stories. We pride ourselves on empowering women and being one of Australia's largest social media brands. We connect a community of millions around the world to inspire and discover the latest trends, with over 100+ new styles dropping weekly.

And we aren't stopping there! 2022 is going to be a huge year for us, sound exciting? Read on!

Day to day, you will:

  • Oversee digital channels including CRM, SEM, SEO, Affiliates and Paid Social 
  • Alongside a digital agency, implement online customer acquisition and retention strategies
  • Use your analytical skills to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) 
  • Oversee the marketing department ensuring performance strategies, campaigns, and promotional calendar activities are delivered on time. 
  • Further develop consumer segmentation and deliver targeted activity based on customer purchase behaviour
  • Optimise campaigns via A/B testing, segmentation and retargeting
  • Develop a Customer Journey Lifecycle Promotional program based on customer insights, segmentation, analytics, and purchase behaviour. 
  • Work with the Affiliate Marketing partner to develop activity and launch international programmes 
  • Collaborate with the E-Commerce & UX team to optimise all consumer touch points and communications
  • Manage the digital budget and identify opportunities to optimise spend with performance-based, data driven insights
  • Who are we looking for?

  • Proven Performance Marketing Manager with demonstrable key achievements  
  • Strong leadership and influencing skills
  • A digital native who understands social platforms and best practice in SEO/ SEM. 
  • Experience in developing multi-channel CRM campaigns to drive engagement and ensure repeat purchase & customer retention 
  • Strong analytical skills to drive increased customer understanding and continuous growth in ROI through segmentation
  • Experience in funnel analysis and best practice approach to website conversion, UX and A/B testing 
  • Ability to leverage key performance metrics and data to provide insights and facilitate strategic business recommendations
  • PERKS!

  • Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:
  • Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
  • Ambitious OKR’s with weekly business updates from our CEO and Senior Leadership Team
  • Genuine commitment to sustainability, Showpo is putting CSR at its heart
  • Flexible working environment including the ability to work from home
  • Huge staff discounts across Showpo and over 50 amazing brands on site including: rollas, Alias Mae, Levis, Dr Martens, Superga and A Brand
  • Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
  • Breakfast bar, Dog friendly office
  • Education, Wellness and Lunch & Learn Programs
  • Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!
  • Are you our next Digital/Performance Marketing Manager? Apply to find out more!