Growth Marketing Manager - B2B Lifecycle at Brighte

Growth Marketing, Full Time, Permanent, Sydney, NSW sydney marketing full-time
Posted a month ago

Brighter Together

At Brighte, we believe every Australian deserves access to a sustainable and comfortable home. How do we help Australian’s achieve this? We build innovative mobile and web platforms, responsible and seamless financial solutions, and relationships with customers and vendors that last. Our addressable market is massive and rooted in a positive mission that empowers Australian’s and the growing and critically important sustainability market. 

We have been recognised for our incredible work in diversity and inclusion and have a leadership team that is passionate about building a high-performing culture where people feel a sense of belonging. If you’re keen to work for a mission-driven company, with smart people who live and breathe Brighte’s values, have a read below.

The Role
As the Growth Marketing Manager (B2B Lifecycle), you will sit at the intersection of a diverse and highly collaborative team of growth marketers, business development managers, product managers and data analysts to drive increased engagement among existing vendor partners of Brighte. 

We strongly believe that "Growth" is first a mindset before it becomes a skill set or a toolset. If you come along with that mindset, we are looking forward to working with you to achieve best in class results, not just for the company, but for you too. Because for us, "Growth" is not just about the company, it is about your personal/professional growth as well

Who you will work with 
As our new Growth Marketing Manager in our growth team, you will partner very closely with our Head of Growth Marketing to supercharge our growth. This is a great learning opportunity to work with some of the best marketers in the business and help to take Brighte to the next level.

Who You'll Do

  • You will lead the comprehensive B2B strategy, define and operationalise our vendor lifecycle marketing including vendor onboarding, activation, engagement, retention/loyalty and win-back strategies 
  • You will develop launch playbooks for government and other commercial partnerships that can scale quickly, and lead cross-functional teams to produce impactful campaigns. 
  • You will partner closely with other growth marketers, data analysts and product designers who work on customer/vendor acquisition,  activation, CRM and automation to develop a strong feedback loop that optimises future lead quality and funnel conversions. 
  • You will also manage existing channels and sales enablement efforts with sales operations teams. 
  • You are a self-starter who understands how to take an idea from start to completion, or find a way to do so. You’re excited by the challenge of rolling up your sleeves and working cross-functionally in a fast-paced environment.
  • You look to follow growth marketing practices in your B2B marketing activities. Including making data-driven decisions, employing test and learn approaches for campaigns (build hypotheses and run experiments) and presenting the success of your strategies and campaigns with measurable results. 
  • You’re a great storyteller, with a relentless focus on customer engagement. You’ve built successful campaigns from the ground up - through ideation, planning, execution, optimisation and reporting.
  • You understand how to activate the entire funnel to drive growth and enjoy collaborating with digital performance, CRM/automation, data, martech, product and sales teams
  • Who You Are

  • 5+ years experience in B2B or B2B2C, high-tech ideally with challenger brands and with SMB
  • Advanced experience with CRM and marketing automation a plus
  • Proven track record of using data, analytics, and insights to guide strategy and develop powerfully engaging marketing programs
  • Successful track record in goal attainment with high attention to detail
  • Ability to navigate cross-functional teams and manage diverse set of stakeholders to drive partnerships and initiatives
  • Excellent communication skills, both written and verbal, with the ability to synthesize complex concepts into clear, concise, and engaging messages
  • Strategic big-picture thinker who can plot a campaign from idea to execution; ownership mindset
  • Why Brighte

  • Employee Share Options. We want to build a successful company which means sharing the potential upside together.
  • Flexible working. It's all about balance so feel free to work from home when you need to.
  • Generous Parental Leave Policy. We couldn't get where we are today without our families.
  • Diversity and Inclusion. Winning Best Workplace Diversity award at the 2020 Finnies.
  • Employee Assistance Program. For confidential financial, work, relationship, or wellbeing support. 
  • Recognition and Reward Brighte Stars program. We drive a culture of recognition and celebration by shining a light on our accomplishments and everyday victories.
  • We’re a high performing team and proud to be backed by investors who believe in our mission and the opportunity we have ahead of us. Airtree Ventures, Mike Cannon-Brookes’ Grok Investments, Kim Jackson and Scott Farquhar’s Skip Capital as well as Qualgro Partners continue to help us scale our teams and products. 

    We’re recognised as one of Australia’s leading fintech companies, having been ranked the 6th fastest growing Technology Business in Australia in the Deloitte Fast 50/500 (2020) and winning the inaugural Finder Green Award (2020). We’ve also been recognised as a leading FinTech by the Australian Financial Review, Fintech Business Awards and KPMG.