Propositions Marketing Manager at THE ICONIC

Marketing & PR, Sydney CBD sydney marketing
Posted 1 months ago

At THE ICONIC our mission is to deliver seamless and inspiring experiences for our customers and our people. We DREAM BIG through collaboration and innovation and are supported to bring incredible ideas to life. We are a group of people believing in making a positive difference in this world and liberating our customers through the power of fashion and sports.

The Brand Team’s goal is to govern how our customers and users experience our brand across multiple touchpoints. Quintessentially, this team is the official brand arm of THE ICONIC, beholding the brand lense over everything we do. 

The strategic purpose of the Propositions Marketing Manager, that sits within the Brand team, will be to build and execute the marketing strategy for our various propositions (inc. delivery, tech products, key market campaigns). The goal is to acquire, retain and engage customers to ultimately drive more revenue and growth opportunities for the business.

About this Role

  • Develop and execute a comprehensive framework for THE ICONICS various propositions 
  • Implementing proposition strategies that acquire new customers, engage existing customers and make THE ICONIC habit forming
  • Work closely with internal teams (product, mkt, ops) to determine the most effective course of action for existing and new propositions 
  • Inform and motivate the wider marketing team to generate strong momentum ahead of proposition launches
  • Analyse and evaluate data to generate insights that lead to innovative proposition opportunities. 
  • Ideate growth hacking tactics that increase user adoption/engagement of propositions

Key Skills

  • 5+ years experience in propositions marketing/campaign management field with experience in B2C technology products.
  • Bachelor degree in marketing, IT or related field
  • Strong project mgnt, communication, analytical & organisational skills
  • A passion for marketing and technology 
  • An entrepreneurial mindset

Location and Key Extras

This role is usually based in Sydney CBD with great transport, shopping and food districts all within close distance to Hyde Park for those who enjoy lunchtime exercise or just some fresh air! We also offer a number of extras including flexible working arrangements, generous employee discounts, birthday leave and loads of learning opportunities and support.

Health and Wellbeing is extremely important to THE ICONIC, so interviewing and onboarding for this role will be conducted virtually due to COVID-19 and this role will temporarily work from home until further notice.