Head of Brand & Communications at Moula

Marketing , Melbourne melbourne marketing
Posted 1 months ago

About us

Moula is a better way to borrow money to grow your business. Once upon a time, getting a business loan meant spending 6-8 weeks filling in forms and then waiting around for approval. With Moula, you can apply online with no paperwork and no hassle and have the funds in your account the next day. 

We’ve developed a unique platform that will analyse a business’ data, making the process simple, fast, and friendly. But we’re not just a smart algorithm; we’re all about human interaction, which is why we have a team of real people who will get to know each business’ unique needs. Founded in Australia by an experienced team who are passionate about using technology to simplify finance, Moula continues to lead the market with our transparent pricing and responsible lending practices.

As we continue to scale, we’re creating exciting opportunities. Come and join our super talented team and find out why we were recognised as a LinkedIn Top Startup (2019)

About the position

As Moula’s Head of Brand & Communications, you will help Moula tell our story to the world and better fulfil our mission to empower good Australian businesses with a better way to access capital to grow their business.

As the Head of Brand & Communications, you will report directly to the CMO and be a key part of Moula’s marketing leadership team. You will bring deep experience in brand strategy, advertising, and brand measurement and a passion for storytelling and distinctive identity.

The Head of Brand & Communications will help to standardise our brand identity, vision, promise, creative, voice, and storytelling, while driving growth through advertising, communications, and activation. The ideal candidate will have a deep working knowledge of brand strategy, advertising theory, and brand investment measurement. You should have experience producing award-winning creative advertising that drives strong business results. You will be an outstanding leader with experience building and leading high-performance teams.

Key responsibilities

  • Be Moula’s brand champion
  • Build a team that is creative, skilled in storytelling, and fluent in the math and theory of advertising
  • Collaborate with the other marketing teams (Acquisition, CRM, Research & Insights, Planning & Delivery) to build integrated and highly effective campaigns
  • Translate user insights, market analysis, and top-level business priorities into a clear brand strategy
  • Establish a research foundation for brand-building including definition of category entry points and development of brand tracking and measurement
  • Develop and manage distinctive brand assets including company identity, category definition, company positioning, and campaign assets
  • Develop a strategy to drive long-term business growth through advertising and lead the process to develop, test, and measure creative campaigns with a focus on experimentation
  • Lead the content strategy to drive awareness and engagement across all channels
  • Put in place an effective model for media buying and media optimisation
  • Use econometric modelling, long-term experiments, and other techniques to measure brand campaign performance
  • Manage the business case for brand investment and track and report on progress against long-term objectives
  • Establish Moula’s voice in the market through the use of social media and PR
  • Manage our internal creative team which serves all of Moula
  • Lead and mentor high performing team that infuses Moula’s brand across all marketing activities

About you

  • 10+ years of demonstrated success building great brands (including 5+ years client-side)
  • A body of work that includes at least one famous or award-winning campaign for a great brand
  • A deep understanding of advertising theory including Byron Sharp, Peter Field, Les Binet, Robert Heath, and others
  • Experience managing marketing budgets > $10 million
  • A disposition toward using market & customer data, research, and experimentation to drive outstanding results
  • Experience building and leading high-performing, high-creativity teams
  • Sound business judgement; strategic and data analytical capabilities

We don’t know it all. We’re not looking for someone who does. But you’ll need to be prepared to roll your sleeves up, be curious, and keep pushing until you’ve found the boundary. We don’t believe in perfect, but we do believe in testing, learning, and asking more questions than any of us had thought of to start with.

We’re a quirky bunch, we love a good laugh, and we’re not afraid to face a challenge head on. No two of us are alike, so to fit in, you’ll need a good dose of different.