Senior Manager | Brand and Campaign Marketing at Zip Co

Commercial Marketing, Permanent, Sydney sydney marketing
Posted 1 months ago

We are Zip, a rapidly expanding global fintech headquartered out of Sydney, Australia with a growing presence focused in the US and UK markets.

We're here to simplify how the world pays for what they need by connecting merchants with consumers and offering them fair and seamless payment solutions, everywhere. We’re also the brains behind Pocketbook, which helps almost a million Aussies take control of their money and improve their financial wellbeing.

Our values are at the heart of everything we do. They form our Mamba mentality - how we’re better than yesterday, and are used to create game-changing experiences for our customers and our people.

Reporting to the Marketing Director you will be responsible for Zip’s brand and campaign strategy, tools and execution. You will join us in our mission to strengthen our relationship with our customers (consumers and  B2B partners)  and ensure we are delivering the right message, in the right channel, to the right customer at the right time.

The role

  • Drive Zip brand consistency of look, tone and feel to service all of our customer touchpoints and communications including creative, product, partner and internal channels. 
  • Define Zip’s value proposition for consumers, then develop and embed our communications and channels playbook, detailing governance, best-practice, brand and compliance. 
  • Integrated campaign design, execution and optimisation. You will create and execute the annual calendar of integrated campaigns and programs that build effective awareness, acquisition and engagement across paid, owned and earned channels. You will define the strategy, build the messages and outline the roadmap.
  • Implement reporting dashboards and models to effectively measure performance of each channel. Oversee budgets, tools and reporting - always looking to improve the impact of investments. 
  • Continued experimentation of all marketing initiatives/campaigns to test and learn, with the aim to scale as we pursue new markets and new products
  • Develop our content strategy and plan to execute, aligned to consumer lifecycle stages. 
  • Leverage automation and establish scalable processes to support our growth.
  • Manage and continue to build a high performance team.
  • The soul

  • 10+ years management experience delivering B2B and B2C campaigns in retail/e-commerce or double-sided marketplaces.
  • Strong planning and project management skills, and the ability to effectively manage multiple projects and meet deadlines without compromising
  • You operate at the bleeding edge of digital innovation and deeply understand the ‘test and learn’ framework. You know how to leverage the new world of media to drive smart and cost-effective conversion.
  • A lover of consumer product, who understands how to engage and retain, utilizing data insights to make the right decisions. Understands the power of data and knows how to interpret and respond effectively to its insights.
  • A track record of ideation and execution of marketing initiatives that make significant, positive impacts to the business. 
  • Excellent verbal and written communication skills. Humble yet confident, with good self-awareness. A natural diplomat with ethics and presence. You are organized yet flexible, resilient, comfortable with ambiguity and adapt easily to change.
  • Prior experience caring for, leading and developing a team. You are a natural team player, with a strong track record of cross-functional leadership and partnership to influence, support and gain alignment.

  • We’re looking for someone who always finds new boundaries to cross - a future Zipster who will obsess over excellence and make constant improvements for our customers. We’ve removed the red tape here to get things done quickly, so if you see a problem, own the solution. You've gotta hustle at Zip!

    If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

    We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

    Benefits @ Zip

    - Share incentives 
    - Flexible working culture
    - Generous parental leave 
    - Birthday and wellness leave
    - Zip Pay account with no fees ever
    - Epic offices with a casual dress code
    - Free breakfast and weekly lunches
    - Lots and lots of snacks
    - Heaps of social events
    - Fully stocked bar!

    Join us on our mission to be the first payment choice, everywhere and every day.