Senior Digital Marketing Manager - Advanced Navigation - Job details

Senior Digital Marketing Manager at Advanced Navigation

Marketing, Full-Time, Sydney, AU sydney marketing full-time

Description

Posted 22 days ago

Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation's mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics. Today, Advanced Navigation is a supplier to some of the world's largest companies, including Airbus, Boeing, Google, Tesla, NASA, Apple, and General Motors. Discover it for yourself: https://youtu.be/F7uAqs1gtuk

Overview of Position

The Senior Digital Marketing Manager role is integral to our Marketing Team's mission. We are dedicated to crafting strategic marketing initiatives that facilitate the entire customer journey, from awareness and consideration to lead generation, sales enablement and upselling.

The Digital Marketing Manager at Advanced Navigation, responsible for overseeing the digital team, plays a pivotal role in shaping and executing the company's digital marketing strategies. The digital team includes a Digital Marketing Executive and a Senior Web Developer, each with their unique responsibilities.

Our strong alignment with the sales team fosters collaboration, ensuring that our exceptional products receive the attention they deserve. In this role, you will play a pivotal part in supporting the Global Sales and Marketing team by planning and executing activities that not only build a robust sales pipeline but also drive revenue growth.

Role Responsibilities:

Digital Strategy: Develop and execute the company's digital marketing strategy to achieve business goals with a focus on performance, brand, inbound, outbound marketing

Performance Campaigns: Design and manage performance marketing campaigns across Google Ads, SEM, Social and CRM to drive targeted results

Working closely with Sales Operations to manage lead handling within Salesforce

Campaign Management: Plan and manage digital advertising campaigns, optimising for maximum ROI

Data Analytics: Utilise data and analytics tools, including Google Analytics, to track and report on the performance of digital marketing initiatives, making data-driven decisions to improve results.

Tech Stack: Manage digital platforms such as Google Ads, HubSpot, Salesforce, LinkedIn, and others to optimise marketing efforts.

Reporting: Develop comprehensive reporting mechanisms to measure and communicate the effectiveness of digital marketing campaigns.

Team Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering a collaborative and results-driven work environment.

Collaboration: Collaborate with cross-functional teams and consider the views of the executive board and other business functions to ensure alignment of marketing efforts with overall business strategies.

Qualifications, Skills & Experience:

Bachelor Degree or Postgraduate Degree in Business or Marketing

Minimum of 5-8 years of experience in digital marketing, preferably in a tech or AI-related industry

Proven experience leading and mentoring a team of marketing professionals

Expertise in planning and executing performance marketing campaigns across Google Ads, SEM, Youtube and LInkedIn

Proficiency in using data and analytics tools, including Google Analytics, to drive marketing decisions

Familiarity with digital platforms such as Google Ads, HubSpot, Salesforce, LinkedIn, and others

SEO: Proficiency in search engine optimisation techniques.

Strategy and Reporting: A must-have strength in developing and executing digital marketing strategies, as well as comprehensive reporting.

What are some of the benefits you will have access to?

You'll have access to industry-leading products with diverse applications within some of the most interesting and exciting projects worldwide. We’re growing a team of inspired, smart, and driven individuals from all sorts of backgrounds. With great opportunities for growth and variety, we strive to help each employee carve out the path that’s right for them. Apart from the above you will be doing your life's best work in a large, fun office in central Sydney close to all public transportation.