Senior Product Marketing Manager at Whispir

Product, Melbourne, Victoria, Australia melbourne marketing product
Posted 6 days ago

About us:

It’s our mission to build a world that communicates more humanly. Since 2001, we’ve been delivering innovative and powerful communication solutions. Today, we’re a communication intelligence company applying powerful machine intelligence and carefully developed algorithms to deliver effective human engagement at scale even when we are not face to face — all guided by our values of Listening, Respect, Innovation, and Passion.

Our customers use Whispir to communicate across multiple channels from SMS to email, to dynamic landing pages, voice and more – all easily configured to meet their specific needs. All of our customers benefit from our low code – no code platform and powerful APIs. Our promise is to deliver a platform capable of achieving the world’s highest engagement rates.

About the position:

The Senior Product Marketing Manager at Whispir is responsible for managing the capability and career development of the team and executing against our 3 core promises for the function. The goal of product marketing is to increase feature adoption with our customers, bring our products to market with partners and the public, and ensure our customers and staff understand the offerings. As the Senior Product Marketing Manager, your job will be to set the strategy and execute against those objectives.

You will also act as the community of practice leader for product marketing, meaning you’ll build up procedures that make the business more effective and improve over time.

Key responsibilities:

  • 20% - Communicating and executing the product marketing strategy with the business.
  • 20% - Hands-on coaching with the team on tactical work.
  • 20% - Sales enablement
  • 20% - Partner enablement
  • 20% - Developing communities of practice within product marketing
  • Meet the product & technology OKRs
  • Continuous improvement in the product marketing space.
  • Increase in product adoption by partners.
  • Increase in product understanding from sales and pre-sales teams.
  • Increase in product adoption by customers.
  • Increase activation rates of trial users.
  • Staff engagement
  • Individual performance increases.

About you:

  • Experience in bringing products to market direct & through partner networks.
  • Proven experience setting and executing product marketing strategies.
  • Experience in evidence-based change management practices.
  • Be able to develop a product marketing strategy, communicate it to the business and drive its execution.
  • Develop a product marketing story, measure its reach and its effectiveness with customers.
  • Understand the development of personas.
  • Understand how bounce rates reflect the comprehension of your product marketing communications.
  • Develop product positioning.
  • Know how to measure and report on the impact of your work.
  • Develop sales enablement procedures and be able to measure their effectiveness.
  • Develop partnership enablement procedures and be able to measure their effectiveness.
  • Develop and manage content assets and understand their effectiveness.
  • Product research skills.
  • Ability to develop product launch plans.
  • You’ll know how to develop the careers of other staff members through coaching.
  • You’ll be familiar with performance management
  • You’ll understand how to effectively set and measure goals for the function and individuals.
  • You will be familiar with the 5 functions of management.
  • Conflict resolution
  • Extreme ownership.
  • How to effectively delegate authority.

Why We Think You Will Love Working at Whispir:

  • Totally flexible working hours because you know how to get the most out of your day
  • Birthday paid leave 
  • Volunteer and engage with community paid leave
  • Ongoing monthly WFH allowance
  • Women of Whispir program to connect senior female leaders with women across the company to promote connection, networking and mentoring opportunities

Whispir is an endorsed employer for all women; check out our benefits directly at WORK180: Whispir Benefits | WORK180 Endorsed Employer

We still want to hear from you, even if you don’t meet all of the above requirements. If you’re ready to change the way our world communicates, Apply Now!