Social Media & Brand Specialist - The Lazy CEO/Jane Lu at Showpo

Marketing, Full Time, Sydney, Australia sydney marketing full-time
Description
Posted 16 days ago

The Role:
As Social Media & Brand Specialist for The Lazy CEO/Jane Lu, you’ll work in this standalone role directly with the CEO to develop and execute her personal brand strategy. This is a hands-on role involving everything from content creation and channel management to public relations and event representation. You’ll play a pivotal role in crafting engaging social media content, managing public-facing channels, attending industry events, and coordinating PR efforts. The ideal candidate is creative, detail-oriented, and possesses a keen understanding of brand building in the digital age.

Day to day, you will:

  • Develop and execute content strategies across multiple platforms (Instagram, TikTok, LinkedIn, etc.).
  • Oversee the end-to-end production of content, including filming, editing, and publishing posts that reflect The Lazy CEO voice and message at events, for podcasts and day to day content
  • Analyse and report on social media performance, making data-driven recommendations to grow and engage audiences
  • Come up with innovative content ideas and take ownership of execution through to posting
  • Podcast management - liaise and assist with recruiting potential podcast guests for The Lazy CEO podcast, film content, assist in production and final output
  • Cultivate and maintain relationships with media contacts to enhance The Lazy CEO brand presence in the press
  • Manage incoming PR opportunities, proactively seeking media placements and interview opportunities
  • Identify, develop & negotiate strategic brand partnerships and collaborations to expand the CEO’s visibility and influence
  • Coordinate and attend entrepreneur-focused events and those associated with the brand, ensuring The Lazy CEO is represented effectively
  • Work with event organisers and publicists to arrange speaking engagements, panels, and networking opportunities
  • Prepare talking points, media kits, and other materials to support the CEO’s event presence
  • Attend all relevant events in relation to the brand
  • Provide assistance across the CEO’s other business ventures and initiatives as needed, ensuring brand alignment and consistency
  • Assist in planning and executing initiatives that align with the CEO’s personal and business goals
  • Copywriting in The Lazy CEO/Jane Lu tone of voice
  • Who are we looking for?:

  • 3+ years of experience in brand management, PR, or social media, preferably within the personal branding or entrepreneurial space
  • Exceptional communication and storytelling skills, with an eye for engaging, visually appealing content
  • Proficiency in content creation tools (e.g., Adobe Suite, Canva) and social media platforms
  • Strong network within media and/or influencer communities is a plus
  • Ability to travel for events as needed 
  • PERKS!

  • Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
  • Flexible working environment including working from home
  • 50% staff discount on Showpo website!
  • Staff sample sales once a month
  • Your own individual growth plan 
  • Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
  • Dog friendly office, Breakfast Bar
  • Employee Assistance Program (mental health support)
  • Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!
  • Does being the Social Media & Brand Specialist for The Lazy CEO/Jane Lu sound perfect for you? Apply now!!