Influencer & PR Manager at Showpo

Marketing, Full Time, Sydney, Australia sydney marketing full-time
Posted 2 months ago

Live for fashion? Want to work for Australia’s largest social media fashion brand?

Showpo is the Australian owned, global, social media led e-commerce brand, redefining fashion retail for the new generation.

Established in Sydney in 2010 by Jane Lu, what started as a platform to disrupt the traditional retail model, is now a global fashion destination. As one of Australia's largest social media brands, we connect a community of millions around the world to inspire and discover the latest trends, with over 100+ new styles dropping weekly.

Through a curated offering of apparel, beauty, accessories and footwear, and global fashion brands, we exist to make fashion accessible, from social to your door. We have big growth plans which include expanding further across the globe, increasing our market share of women’s clothing and growing our diverse & sustainable clothing lines to continue having a positive impact in the world. 

As Showpo's Influencer & PR Manager, you will lead our influencer program, taking ownership of all influencer and creator relationship management.  You will lead the charge to connect and build our brand and product with millions of fans around the world each day, through creator and influencer activity. 

We are looking for someone who is passionate about fashion and youth culture, who has experience working with epic influencers and content creators, lives for pop-culture, fashion trends and knows what ‘relevant’ is, how to identify, create it, start it.  It is a fun, hands on role working in an agile and creative environment.

Roles & Responsibilities:

  • Work with the CEO and marketing team to develop and grow our global influencer and creator program
  • Develop and execute influencer strategies for campaign launches and always-on activities 
  • Brainstorm new, creative approaches to influencer campaigns
  • Take full ownership on briefing and management of influencer contracts
  • Identify and foster and build long term relationships with key influencers in line with the brand. 
  • Close, end-to-end collaborations, from creative briefing to content approval.
  • Develop a holistic method of reporting to analyse performance at a channel, campaign and individual influencer level (ROI, engagement, brand impact, PR value, content usage)
  • Constantly source new talent which aligns with the brand
  • Liaising with the marketing team to create and coordinate influencer strategies that work across different channels
  • Own and report on influencer budget including, managing the budget (paid collaborations, stock, freight, gifting, etc), including ability to negotiate and make effective commercial decisions
  • Collaborate heavily with the Social Media team on influencer focused campaigns and always-on content strategy 
  • Collaborate with the product team to ensure our product seeding strategy drives revenue.
  • Managing comms with PR agencies (AU and US, and other regions where applicable) to foster relationships with Influencer Managers and Celeb Stylists
  • Media pitching for campaign launches and marketing moments
  • Develop and execute bespoke PR packaging, lookbooks and creative mailers to create unforgettable introductions to each collection 
  • Facilitating collaborations and cross-promotional activities with other brands
  • People management skills and ability to foster growth and development within the team.
  • To hit the ground running you will:

  • Have minimum of 2- 3 years of experience in a similar social & influencer based role
  • Have extensive knowledge of global influencer marketing and has extensive experience in contract negotiations
  • Have a strong influencer relationship network globally
  • Live and breathe social media and influencer marketing
  • Are highly organised and adaptable to the pressure of moving deadlines 
  • Are highly creative and can think outside the box
  • Are energised by working in a rapidly changing, fast-moving environment
  • A go-getter attitude
  • Proven track record & results in previous position
  • Can work both strategically & operationally, love to still be hands on and can work autonomously. 
  • Have a strong portfolio of social media work working with top influencers or creators both domestically and internationally
  • Will, most importantly, align to our company culture: think big, get s**t done and have fun!
  • Perks!

  • Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:
  • Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation.  We are a fun team with a high-growth hustle
  • Ambitious OKR’s with weekly business updates from our CEO and Senior Leadership Team
  • Genuine commitment to sustainability, Showpo is putting CSR at its heart
  • Flexible working environment including the ability to work from home
  • Huge staff discounts across Showpo and all the amazing brands on site
  • Regular sample sales
  • Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
  • Opportunities to find purpose and give back through volunteering and hosted presentations from our charity partners with workplace giving and donation matching supported
  • Dog friendly office
  • Breakfast Bar
  • Education, Wellness and Lunch & Learn Programs
  • Company wide I S**t Rainbow Awards - Reward & Recognition Program -  come and celebrate your colleagues with bubbles every Friday!
  • Sound like the role for you? We'd love to hear from you!