Airtasker is one of Australia’s fastest growing tech companies. Our mission is to empower people to realise the full value of their skills. Our marketplace creates jobs and earning opportunities for people all over Australia and internationally, leveraging skills that they might not have previously known could provide them an income.
Recently listed on the ASX, we’ve created over $1.1billion in job opportunities since we started, and are looking for an exceptional VP of Brand to lead our Brand & PR teams as we solidify our position as the number 1 marketplace for local services in Australia and rapidly increase traction in markets overseas such as the US and the UK.
Lead the development and refinement of Airtasker’s brand and communication/PR strategy by building on on our differentiating strengths and fostering emotional connections with our customers to maximise Airtasker’s brand equity Use market, customer, and brand research to develop and deliver innovative campaigns to meet our ambitious growth targetsEstablish positioning, identify target audience, and develop marketing plans with specific objectives across different channels and segmentsOwn brand positioning and messaging - driving awareness, consideration and relevancy while creating a connected experience for our customersCultivate new opportunities such as our Tasker community across social channelsDevelop and expand the integrated marketing function within the marketing team and drive innovation across our tactics, channels and partnershipsAligning creative and media plans to maximise return on investment and being the owner for agency relationships Implement measurement tools to assess the impact of communications and brand programs using sources such as ad tracking and brand healthHire, train and manage a high performing brand and communications team
Qualifications & Experience:
Strong understanding of brand and crisis communicationExtensive knowledge of various marketing channels and the marketing distribution landscape (ad types, platforms, etc)In-depth knowledge of how to use user generated content (UGC) and user engagement in marketing activityAbility to build strong brand value propositions to meet growth, profitability and business goalsAnalytical skills to establish metrics for the purpose of measuring campaign effectiveness against company objectives and formulating insights on ROILeadership skills to foster a high performance culture among a team of brand and PR marketersStrong communication skills to bring leadership on the journey of brand activityStrong creative skills to deliver world class content unique to the Airtasker marketplaceFuture focused mindset to bring the Airtasker brand forward globallyAbility to adapt to challenging situations with a degree of brand sensitivity risk
What you'll love:
Competitive compensation packageVisa, PR sponsorship and relocation supportA culture of context, not control - we believe that empowering people through Airtasker starts with empowered people within Airtasker.Flexible workplace environment - we embrace flexible working to support different life stages and lifestyle preferences. Learning and development - as humans, we never stop growing - we believe feedback is a gift, and provide allowances to empower you to identify learning that is right for youProgressive parental leave policies - we believe that feeling supported to stay connected to both your professional and personal self when raising a family is vital in bringing your best self to work. Airtasker credits - Whether it’s help around the home or planning your next date night, use $1000 worth of credits every year to help you get more done. Connection and celebration - From local “social-cell” events near your house, kids parties in the office, to mega yacht cruises on the harbour - we work hard, and celebrate connecting as people. Dog friendly office - say hello to Harvey, Bruce, and Teddy!