At THE ICONIC our mission is to deliver seamless and inspiring experiences for our customers and our people. We DREAM BIG through collaboration and innovation, and are supported to bring incredible ideas to life. We are a group of people believing in making a positive difference in this world and liberating our customers through the power of fashion and sports.
Our Engagement Marketing Manager plays an important role within THE ICONIC Customer Marketing team, responsible for the planning and execution of omni-channel lifecycle campaigns, across CRM channels; email, app push and web push notifications, in-app and browser messaging, and SMS.
With extensive experience in CRM / marketing automation, you will be able to recommend initiatives to enhance our marketing efforts, set measurable KPIs to track campaign results across key marketing engagement and revenue metrics and develop recommendations. You will manage end-to-end campaigns, including gathering requirements from stakeholders, briefing creative, selecting and generating segments, collating feedback, testing, scheduling, conducting post-campaign analysis and communicating insights to the broader marketing team. You will continuously think of ways to target, engage and reward our customers.
In this role, you will also brief required technical requests, initiatives and enhancements to our internal Tech team and Data team.
Reporting into the Senior Engagement Marketing Manager, you will be instrumental in shaping and developing initiatives to retain and increase the value of our customers.
Life at THE ICONIC…
Our culture of learning is an environment that supports and encourages the collective discovery, sharing and application of knowledge. This helps us to continually improve, achieve goals and attain new possibilities every day. From our ways of working and collaboration to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! To read more about our purpose, mission and principles, please visit our Careers page: https://www.theiconic.com.au/playbook/careers
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]
Health and Wellbeing is extremely important to THE ICONIC, so interviewing for this role will be conducted virtually due to COVID-19. Where possible and in line with government Covid-19 restrictions, we are transitioning to in-office onboarding for all new starters on day one. Similarly, our team members are operating in a hybrid working model with days spent between their home and our hubs each week.