Product Marketing Manager - Technology Modernisation at Waddle

Product & Partner Marketing, Permanent, Melbourne, AU melbourne marketing product full-time
Posted 14 days ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the role:

Recently Xero has embarked on a significant program to modernise the technology that underpins the platform.  This has resulted in a period of change for customers.  Due to the volume of initiatives underway, there is a need to manage this modernisation from a customer perspective. 

Therefore, a new role is being created to focus on managing the roadmap from a customer perspective.  This will involve working closely with Product and Technology teams to deliver the roadmap and also with Customer and GTM teams to deliver the best outcomes for customers.

What you'll do:

  • Build the customer roadmap to ensure we have clear visibility across the business of what’s coming from a technology modernisation perspective
  • Maintain a view of the scale of initiatives, including the customer and business impact
  • Work closely with the GTM team to program manage the technology roadmap, ensuring that all teams are briefed in a timely manner
  • Work across the Product Marketing team to ensure the roadmap is consistently up to date and a consistent approach is being taken across all initiatives
  • Support other Product Marketing Managers to manage the customer impact, follow the GTM process and ensure a consistent approach
  • Work with the Marketing and Communications team to craft customer facing messaging to key audiences.
  • Work with the Communications and Internal Communications teams to brief internal customer facing teams to ensure alignment
  • Monitor and track customer feedback from the initiatives, report back to GTM teams and build plans to address
  • Work with the Technology Project Managers to ensure alignment between the technology and customer approach
  • How you'll make an impact:

  • Bring a holistic view to managing customer change, and in turn minimise negative customer impact and sentiment
  • Work closely with the customer and GTM teams to ensure alignment and consistency across technology modernisation initiatives
  • Partner with other Product Marketing Managers to ensure any negative customer impact is minimised, plans are in place to address any customer impact and teams are briefed to expect feedback
  • Translate modernisation initiatives into customer language and messages, so customers can see the benefits of modernisation
  • Partner with Customer and Regional Operations to manage the program, including agreeing optimal launch timing and approach, by balancing product, business and customer readiness.
  • What you'll bring with you:

  • Demonstrated experience crafting customer messages and stories to prepare customers for change.
  • Demonstrated experience leading GTM, program management or change management initiatives.
  • Experience working in an agile environment with technology teams and Product Managers.
  • Confidence in working through ambiguity and creating new experiences.
  • Passionate collaborator and thrive on the challenge of working with customer teams and bringing GTM alignment
  • Ability to build strong business relationships, internally and externally, that allow you to challenge and influence stakeholders whilst still having fun everyday
  • 7+ years in a product marketing, marketing, or GTM role (communications experience an advantage)
  • Loads of initiative and able to lead virtual teams and work autonomously
  • Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment.
  • Why Xero?

    At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

    Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.