Bluedot

Geofencing software for apps to power contactless experiences
Bluedot
Operating

Bluedot location data placing consumer experiences in context. Location delivers relevance and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required. Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insight delivered directly from the source. Companies gain context from Bluedot’s location data. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level. Learn why top enterprises, such as Salesforce, Oracle, McDonald’s, Cox Automotive, and Transurban partner with Bluedot for their location-based needs.

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Taken on 2020-10
Blog Posts
20th March, 2023
Is Geofencing Marketing Effective?

Adding geofencing to your app can improve brand loyalty, in-store visits, and repeat business. You’r...

2nd March, 2023
Geofencing for Travel Apps: How to Enhance Tourism and Hospitality Experiences

Picture yourself in a new city with countless things to see and do. You open an app that explains hi...

3rd February, 2023
Has Tipping Reached a Boiling Point?

What the numbers say about American shoppers and diners who feel increasing pressure. Some consumers...

26th January, 2023
Restaurants Lean on Marketing While Facing Competition from Coffee Chains and C-stores

QSRs are grappling with fast-emerging competition from coffee chains luring customers away with fast...

20th January, 2023
2023 Retail Trends: 5 Predictions to Shape Shopping This Year

Retailers have finally been able to catch a breath after the holiday season, but a new year means ne...

16th January, 2023
How Inflation Impacts Restaurants: 5 Data Points About Dining Habits

Inflation has cooled a bit from its peak of 9.1% in the summer of 2022, but its ongoing effects can ...

15th December, 2022
C-Store Predictions for 2023: 5 Themes Shaping the Industry

C-stores have changed rapidly. In recent years, they’ve added fresh foodservice, loyalty programs, d...

9th December, 2022
Six Restaurant Industry Predictions for 2023

For many restaurants, 2022 felt like a return to normal. However, QSRs felt a sharp rise in competit...

14th November, 2022
Mobile Tech Could Solve the Food Waste Problem for Restaurants

A version of this post first appeared in QSR Magazine. Three-quarters of customers said they would b...

19th October, 2022
What Gas and Convenience Brands Can Learn From Restaurant Innovations

This post originally appeared on C-Store Dive. Foodservice has become a major focal point for c-stor...

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Melbourne
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#analytics
#b2b
#customer insight
#geofencing
#location
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