It all started with a single question. Why isn’t there a niche property portal for the downsizers and retiree market? It was 2003, and as the eldest daughter & daughter-in-law, we had just started the search for accommodation options for elderly parents. It wasn’t an easy or a pleasant experience and there was very little information available online. It got us thinking – so we started talking to other families in similar situations and found they were just as confused and frustrated as we were. So we built Downsizing.com.au, a website designed to be easy to use - a one-stop-portal to help consumers easily navigate the fragmented and complex retirement living and aged care sector in Australia.