Promoters of live events are finding it increasingly difficult to attract and engage audiences for their events. Hipflask solves this problem using a mobile app which delivers a personalised event guide to its users. Users can cut through the noise by using filters such as their social connections, event categories and favourite locations to generate a unique feed. The app also learns what the user likes over time, making the recommendations more targeted. As a result, our customers, the event industry, can more efficiently target their promotional spend to an already engaged audience and hence sell more tickets at a lower marketing cost per ticket.