Farmers2Founders (F2F) is a new entrepreneurship program designed to support Australian primary producers to take charge of emerging technologies, new business models, and a rapidly changing consumer market. Farmers2Founders was established by thought leaders and innovation specialists Sarah Nolet (AgThentic) and Dr. Christine Pitt (Food Futures Company) after the pair saw a gap between the agriculture and tech communities, and have created this unique platform to elevate producers as problem solvers in order to solve challenges facing their industry. The program has been designed to help producers build their entrepreneurial and technological skills so they can solve real industry issues, capitalise on and commercialise new technologies, and bring novel, high-value products to market. F2F delivers tools, resources, coaching and expert support to help producers participate directly in bringing new agtech, foodtech, and food ventures to market with a platform primed for global exposure.