About Us:
Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
What will you be doing?
Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
Lead brand positioning to ensure consistency, relevance, and differentiation across regions
Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
Drive brand awareness and customer acquisition in international markets, particularly the US
Identify opportunities within immature or emerging markets, building strategies to accelerate growth
Build, lead, and develop a high-performing, scalable marketing team
Foster a culture of accountability, creativity, and performance
Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
Ensure seamless execution of campaigns from concept through to delivery and performance analysis
Who are you?
Currently operating in a Head of Marketing (or equivalent senior leadership) role
Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories
Strong experience in US market marketing and/or scaling brands internationally
Deep understanding of social-first marketing and engaging modern, digital-native audiences
Demonstrated success in building and leading high-performing teams
An Inspirational and highly collaborative leader!
What's in it for you?
50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
Paid parental leave
Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia
At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.
