Social Content and Community Manager (12 months, fixed term) - Xero - Job details

Social Content and Community Manager (12 months, fixed term) at Xero

Communications, Fixed Term, Melbourne, AU melbourne

Description

Posted 12 hours ago

Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

We are seeking a passionate Manager, Content and Community (AU) to:

Play the crucial role of Partner Community Manager to strengthen the connection between Xero and its accountant and bookkeeping (ABs) partners, fostering a vibrant and engaged community that reflects their interests, challenges, and ideas; and

Partner with the Global Social Content team as the region’s Social Content representative for on-the-ground content capture (photo/video) for both Xero’s AB and SB (small business) communities, copy and basic creative development (using pre-approved Xero Canva templates) from Xero to the Partner Community/external social channels (AB and SB), aligned with/informed by Xero’s Social editorial calendar; You will have a significant impact by actively championing Xero’s AB partners, ensuring their voices are heard and that the issues affecting their profession are well represented within Xero, and its content strategy across external/community channels. Your deep engagement with technology and accounting software will allow you to drive valuable discussions and insights within the community.

A key focus of this role is social media community management, as you will be responsible for growing and nurturing our online communities - primarily through our Australian and NZ Partner Facebook Community group - to drive meaningful interactions and engagement. You will ensure that our partners stay informed about key developments at Xero while also advocating for their needs and concerns internally. Eventually, to include a foundational approach for the Xero Discussions LinkedIn Group.
If you're passionate about community management, love facilitating conversations, and are driven by impact and measurable results, we’d love to hear from you!

If you're passionate about community management, love facilitating conversations, and are driven by impact and measurable results, we’d love to hear from you!

What you'll do:

Be a part of the Xero Australia and New Zealand Communications team. Manage the Xero Partner Community Facebook group (AU), a lively group of accountants and bookkeepers discussing the issues of the day, making connections and working together to solve problems when issues arise. Eventually, include the Xero Discussions LinkedIn Group as part of integrated strategy.

Develop, create and curate engaging content that ladders up to our broader social media strategy

Ensure the delivery of successful social media campaigns while supporting business critical KPs

Work closely with stakeholders across Xero – including Communications, Sales, Commercial, Product and Customer Success – to guide the continuous exchange of information with the community about all that is going on at Xero. Be a champion and advocate for the community with these key internal groups

Have a strong focus on reporting on the impact and ROI of the activities undertaken.

Success looks like:

Supporting the Australian business in its partner community programs of work to identify, implement and track objectives that strengthen and scale our interactions with our accounting and bookkeeping community.

Delivering a thriving space on our Facebook group, which nurtures a variety of voices, embraces open discussion, flags issues back to the business in a timely manner, and ultimately helps build loyalty and relevance.

Continuing to champion the importance of best-in-class partner community programs inside the business, build new relationships and strengthen existing ones to support and develop its success.

Critical competencies:

Highly proactive and self-motivated with a strong work ethic, proven resilience and positive demeanor

Proven experience creating content for/managing brand social communities for, including maintaining/growing/reporting on community health metrics (engagement, sentiment, impressions etc.)

Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution

Excellent copywriting, visual storytelling and communication skills

Strong project management and organisational skills

Focus on measurable impact, and proactively providing regular updates on performance

Team-oriented

Aptitude to quickly come up to speed on new technology concepts

Experience:

Management of a brand’s online community of users, customers, or followers (whether external brand/closed communities)

Experience with content planning, development and execution (copy, basic Canva creative, video/photo capture)

Experience shooting/producing for social-first video (CapCut/Premiere Pro editing or post-production skills desirable)

Management of an advisory council or similar, desirable but not essential

Technical background, preferably in the cloud or Saas space

Competency in social media tools such as Meta Business Suite, Sprout Social, Canva, as well as social media listening performance analysis (e.g. Community health and reporting) strongly preferred

Bachelor's degree or equivalent

Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.