Description
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact:
As a Lifecycle Audience Lead, you will play a crucial role in supporting Xero’s global lifecycle and automation strategy by enhancing Xero’s ability to locate, segment, target and grow audiences that ultimately deliver on our business objectives.
Reporting in to the Head of Lifecycle, you will be working closely in this role with a variety of digital stakeholders to determine how we segment and apply our audiences to deliver personalised, orchestrated journeys that are #beautiful, relevant and above all impactful.
As you do the best work of your life here at Xero, you will live, breathe and sweat the audience strategy along with its utilisation and performance, championing the newly implemented CDP in order to do so. We are looking for an Audience Lead who is above all, data-savvy, commercially astute and apt at working with both business and technical automation and data stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you'll do:
What you'll bring:
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.
At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.