We’re hipages, a proudly Australian, ASX-listed tech company and the #1 platform connecting homeowners and tradies for home improvement. We are on a mission to transform the trade industry and build better lives for everyone. With team members across Australia, New Zealand, the Philippines, and Vietnam, we’re thriving together in a true One-Team culture.

We’re certified as a Great Place to Work, and WORK180’s #1 Employer for Women. We’re proud to offer benefits that empower you, and a workplace where everyone belongs, contributes and grows. At hipages, you’ll find purpose, career growth and the work that truly makes an impact on everyday Australians. 

About the role:

This role will lead two cross-functional teams focusing on driving tradie acquisition and engagement and homeowner experiences across web and mobile. You’ll be responsible for delivering significant business outcomes by improving the way hipages attracts, engages and retains tradies and homeowners. 

Your work will span tactical delivery and long-term capability building, requiring deep collaboration with cross-functional teams. You’ll play a critical role in delivering against our company's OKRs, supporting our transition into a multi-product business.

Why join our Product team?

• Hybrid working model - 50% work from home
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program
• Cross-functional collaboration
• Hands-on learning opportunities and workshops for continuous upskilling

How you will add value:

• Own the strategy and roadmap for tradie acquisition, homeowner growth and personalisation initiatives.
• Lead the execution of key projects that improve repeat job posting and Lifetime Value (LTV) of homeowners.
• Guide the development of a personalisation platform, including Martech integrations and data activation frameworks.
• Champion UX modernisation across homeowner platforms to provide consistent app/web experiences, e.g. redesigned pricing pages and improved navigation.
• Ensure product work aligns with campaign objectives across SEO, SEM, lifecycle, and brand marketing.
• Partner with design, engineering, data and marketing to deliver outcomes through modular, testable experiments.
• Actively contribute to hipages’ broader Product Management practice, helping to raise the bar in craft and collaboration.
• Devise innovative and creative solutions, e.g. features/tools to drive the acquisition of first-party data.

About you:

• 5+ years in Product Management, including leading product teams.
• Background in SaaS, marketplaces, or B2C mobile app environments.
• Track record of delivering products that improve acquisition, engagement or LTV.
• Strong experience in UX optimisation, product-led growth, and experimentation frameworks.
• Strong commercial and technical acumen.
• Experience with tools like Mixpanel, Tableau and A/B testing platforms.
• Experience with marketing tech (CDP, OCP, B2B tools) and personalisation systems is a plus.

Life at hipages:

We offer more than just a job - We offer an inspirational ‘home away from home’ where you can show up as your authentic self and do your best work every day. Recognised as a Great Place to Work, we’re proud of the inclusive, supportive culture that lets people thrive.

You’ll work with the best tools and tech, and what you do will directly impact our products, services, and customers. We invest deeply in career development for all, and our coach-style leadership means you're guided, not micromanaged—no surprise that 85% of our team say their leader is truly great.

Wait, and there is more:

• Diverse, collaborative teams who love solving problems and seizing new opportunities
• Agile, cross-functional squads—from hackathons to roadshows and team off-sites, you’ll experience it all
• Competitive benefits, including extra leave for birthdays, volunteering, service anniversaries, and parental leave
• Continental breakfasts, fresh fruit, and healthy snacks to fuel your day
• Prime Sydney CBD location just steps from Town Hall and Gadigal Stations, with indoor/outdoor spaces built for connection
• Tailored development support, from mentoring to stretch projects and growth pathways
• A vibrant social scene, with regular events and team-building activities, because we work hard and play hard too!

We prioritise Diversity:

Innovation & Collaboration are two important core values at hipages, which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and/or a leader. We have been endorsed by Work180 for our commitment to advancing women’s careers and are proud of our diversity of cultures, age span and sexual orientation/identification. 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role and the hipages team, we encourage you to apply. We would LOVE to hear from you! 

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

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