Social Media Community Manager - Zeller - Job details

Social Media Community Manager at Zeller

Marketing, Full Time, Melbourne melbourne marketing full-time

Description

Posted 2 days ago

About Zeller

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more.

The Social Media Community Manager sits within Zeller’s Marketing and Communications team. In this role, you’ll oversee Zeller’s voice, activities, and engagement with customers across social media, product review sites, online communities (e.g. Reddit), and industry events, and then create and deliver exciting content which engages with these communities to help them grow.

You’ll own Zeller’s online voice, by monitoring and responding to conversations, and by identifying critical or cultural moments that are important to our customers and business. You’ll be comfortable in creating engagement and discussion in online communities when it’s quiet, and have a deep understanding of when it’s the right time for Zeller to join the conversation.

This ideal candidate is absolutely social-media obsessed, with a deep passion for building brands online and (in some instances) being the face of that social media presence. You’ll have a passion for internet culture, a deep sense for what drives engagement and conversation, and a thoughtful, strategic mindset — particularly important during moments of heightened brandvisibility. You’ll own and guide our community voice, showcase customer and employee stories, and ensure that Zeller shows up with empathy in moments that matter to our customers.

You will

Be the frontline voice, and in some instance the face, for Zeller on social media, by shaping conversation, creating and executing content strategies, and responding to questions within the community in real-time.

Manage handles, monitor, and engage with customers in conversation online across Instagram, Facebook, TikTok, X, YouTube, Linkedin, Reddit, review sites (e.g. GMB, TrustPilot) and other emerging channels.

Assess inbound mentions and respond to customer enquiries, complaints or issues, in partnership with our Customer Success team.

Maintain social media calendars, project management workflows, post publishing, and analytics across platforms.

Identify opportunities to insert Zeller into relevant conversations with speed and authenticity.

Create or source high impact social content from customers and Zeller team members, to help promote our brand both to business owners and future colleagues.

Build a rich content strategy, with a strong focus on video and audio, that is one step ahead of what will deliver the best online engagement. This may include product comparisons, reviews, and explainers.

Manage our social listening efforts and identify relevant moments that are important to Zeller customers or impactful for our brand.

Bring a creative mindset and share bold ideas which are outside the box.

Your experience

3 years of professional experience in social media management, with experience building and scaling online communities via a brand or agency.

Demonstrable expertise in creating relevant content that aligns with current trends and audience needs.

Can write and edit clearly and accurately.

Comfort designing simple visual assets using existing Figma templates and guidelines, with support from Zeller’s in-house brand design team.

Approach challenges with a proactive, solutions-focused mindset.

Experience using social media listening and publishing tools (e.g. Sprout Social, Hootsuite),

How we work
Our team thrives on the energy of being together. While technology connects us virtually, we love the in-person collaboration and spend majority of our work week at our spacious (and fully stocked with snacks) Melbourne CBD office.

Like the rest of the team, you’ll benefit from

A competitive salary package, including equity from an early stage;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.

At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.

We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.