Growth Marketing Manager - Zeller - Job details

Growth Marketing Manager at Zeller

Marketing, Full Time, Melbourne melbourne marketing full-time

Description

Posted yesterday

About Zeller

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions. If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can’t think of anything more exciting than disrupting the status-quo, then read on to learn more.

This position sits within the Zeller Marketing Team, reporting directly to the Director of Growth. You’ll be responsible for delivering acquisition-focused initiatives, campaigns, and strategies to deliver against Zeller’s ambitious growth and product adoption goals — while driving maximum marketing efficiency, improving reach, and delivering incrementality by optimising conversion through different funnels.

As a hands-on growth and marketing expert, you’ll lead the planning, execution and optimisation of customer acquisition, lead generation, and product growth campaigns, incorporating paid marketing, owned channels, and testing a range of promotional offers / incentives to acquire new customers. You’ll bring both strategic insight and executional excellence, combined with a strong understanding of merchant behaviour and channel strategy.

You’ll combine analytical rigour with creative thinking to translate performance data into actionable insights, while developing innovative, audience-first strategies to drive growth. You’ll be responsible for building and launching campaigns across a variety of platforms and channels, including (but not limited to) web, email, Facebook, Instagram, TikTok, Search, Display, offline media, and partnerships.

The is an exciting and dynamic role for a creative, analytical and highly analytical growth marketer to lead impactful, cross-functional campaigns, own Zeller’s customer acquisition and demand generation roadmap, and experiment on the cutting-edge of marketing strategy to deliver high impact, performance-driven campaigns.

Role responsibilities

Lead and execute on a wide variety of acquisition, product, and general marketing campaigns, owning all areas of execution including strategy, targeting, creative, messaging, launch, optimisation, reporting, launch, optimisation, launches, optimisation, and reporting and budget management.

Maintain and monitor customer acquisition pacing and performance metrics for new merchants and demand generation.

Lead Zeller’s lead / demand generation strategy, establishing our scoring, nurturing, and qualification roadmap to support our growing sales team.

Work cross-functionally with a team of in-house marketers and creatives to deliver fully integrated campaigns which exceed our growth targets in a cost-effective manner.

Lead and measure performance across an evergreen portfolio of paid channels.

Execute ad-hoc campaigns with separate goals and budgets as the landscape shifts or opportunities arise.

Develop and implement testing and experimentation strategies (creative, copy, CRO/ A/B testing, channel mix, incrementality testing, audience, placements, etc) to ensure Zeller is consistently improving and enhancing our marketing mix and retargeting strategy to maximise full-funnel performance.

Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities.

Partner closely with cross-functional teams and stakeholders to ensure our performance goals are consistently exceeded.

Skills and experience

3+ years of growth marketing experience in a SaaS or tech business, including detailed campaign strategy and planning.

You’re an adept problem solver, and can creatively construct engaging campaign or marketing ideas that are actionable and out-of-the box.

Direct experience working across a variety of digital customer acquisition / product adoption funnels, with complex multi-touch attribution models.

Experience driving media planning, optimisation and reporting (Paid search, Paid Social, Display) independently, or without complete outsourcing to an agency.

Adept at using and building strategy for online advertising products including Google Adwords, Facebook Ad Manager, etc.

Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS as well as an understanding of marketing attribution methodologies.

Strong analytical / Excel skills with experience building pivot tables, multi-function formulas and graphs (basic SQL a plus, but not essential).

Ability to work effectively independently, and with a broad spectrum of both internal team members from marketing, sales, operations, finance and creative teams.

How we work
Our team thrives on the energy of being together. While technology connects us virtually, we love the in-person collaboration and spend majority of our work week at our spacious (and fully stocked with snacks) Melbourne CBD office.

Like the rest of the team, you’ll benefit from

A competitive salary package, including equity from an early stage;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.

At Zeller, we are looking for passionate people with drive and integrity. You are encouraged to apply even if your experience doesn’t exactly match this job description.