Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global small business lifecycle and engagement strategy. Reporting to our Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. In this role you'll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
We are looking for a great candidate who is data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you'll do:
Supporting the Lifecycle Marketing Lead, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds valueLeverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of workHelp drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunitySupport the end-to-end development and execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvementLeverage internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project briefAssist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sendsKnow and understand the customer success metrics relevant to your role, continuously review and analyse data to find opportunities for growthSupport in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiencesAnalyse experiment and journey performance, tying it back to the original objectives and hypothesisIdeate and support optimisation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approachChampion and communicate direct communications best practices, thought leadership, and compliance with email industry standardsContinuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack
What you'll bring with you:
2+ years of experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentationSkilled with Google Analytics and utilising internal dashboards Experience in Salesforce Marketing Cloud, Sales Cloud & Google AnalyticsA data driven and customer focused mindsetThe ability to identify opportunities of value for the business and customer and deliver programs of work off the backKnowledge and understanding of customer lifecycles and audience segmentationExcellent project management skills and ability to juggle multiple projects at onceSelf-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
