Campaign Manager at Compass Education

Computer Software, Marketing, Full-time, Hawthorn, Victoria, Australia marketing full-time
Description
Posted 18 days ago

Come shape the future of education with us.

At Compass, we love working with schools and strive to deliver new innovations, functions, and process improvements as new technology becomes available. Our services are specifically designed to improve not only the school process but also community culture and student learning outcomes.

Compass is a product that genuinely provides students, teachers, and parents with an improved educational experience. You can leave at the end of each day knowing you made a difference to a student's education or helped make a staff member’s day just that little bit better.

About the Role & Team

The Campaign Manager is responsible for developing and executing strategic campaigns that deliver against acquisition and new business objectives for our core products and markets. The role will embrace unique marketing initiatives to drive engagement and conversion across the marketing funnel. 

What you’ll do:

  • Design and execute cross-channel campaigns across email, print, content marketing, social media and other digital media.
  • Conduct market research and analyse customer insights to identify target audience segments, preferences and behaviours.
  • Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery.
  • Manage the development of campaign-related content, including email copy, landing pages, case studies, blogs and collateral materials.
  • Create and optimise customer journeys across multiple touchpoints to ensure campaigns and lifecycle communications are delivered to desired objectives.
  • Drive the marketing funnel for the campaign to deliver leads to meet acquisition goals.
  • Conduct A/B testing and other experiments to optimise campaign performance.
  • Collaborate with Product and Sales teams to define and create sales enablement tools and go-to-market plans that support business growth.
  • Track campaign performance and analyse data to improve ROI and conversion rates for campaign optimisation.
  • Manage relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
  • Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.

Requirements

This is what you'll bring...

  • Proven experience developing and delivering integrated marketing campaigns that drive acquisition outcomes, ideally within a B2B SaaS environment.
  • Creative thinking, with the ability to generate innovative, but actionable, ideas and campaigns.
  • Hands-on experience with CRM and marketing automation tools, experience with Zoho Marketing Automation is a bonus.  
  • Experience in building and executing journeys that encompass multiple channels and varying levels of personalisation.
  • Experience developing highly personalised campaigns to drive conversion across various touchpoints.
  • Excellent communication skills with the ability to gain buy-in from stakeholders and contributors for campaigns.
  • Ability to develop effective and persuasive written content for web, social, search and email.
  • Strong analytical skills with the ability to derive insights from data to inform campaign strategies.
  • Experience collaborating with Product teams and distilling complex information into user-friendly marketing messaging.

Benefits

What’s in it for you?

  • We come together with our unique strengths to work towards a common purpose - shaping the future of education. When you join our team, you will collaborate with individuals who are passionate, driven, and open to embracing change in a fast-paced environment.
  • A flexible working culture.
  • Learning & Development opportunities - we want you to grow and get the most out of your role!
  • Parental Leave Program for both primary and secondary carers.
  • 24/7 access to our Employment Assistance Program (EAP) through the means of face-to-face, livechat and phone support.

It is a really exciting time to join Compass. We are growing and need people who want to grow with us. 

We value individuals who are self-motivated, adaptable, and eager to contribute to the success of our company. Compass is proud to be an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees.

Prior To Commencing Employment, You Require:

  • A valid Employee Working With Children Check & National Police Check.
  • A valid Driver’s License.
  • Verification of unrestricted work rights in Australia, e.g. citizenship, passport, or birth certificate.