Content Marketer - UpGuard - Job details

Content Marketer at UpGuard

Content Marketing, Full-time, Melbourne melbourne marketing full-time

Description

Posted 16 days ago

Who are we?
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Why are we hiring for this role?
Writers at UpGuard play an integral role in our Marketing team. You'll have the opportunity to provide strategic support and direction on high-priority projects. From writing blog posts, website copy, product pages, and longer-form whitepapers and eBooks, you'll help craft elegant copy that distils complex concepts into clear and actionable language. You’ll work with peers across the company to create content, influence our users, and codify standards and documentation for writing. The goal is to help retain our current and attract new customers through the content you create. At this stage, we are not looking for freelance writers.

What will you accomplish?

Creating content that our audience will read and learn from. We have a high DA that will surface your excellent content on search engines.

Work with design, product, marketing, and sales to create the words that retain and attract customers.

Grow UpGuard’s social media presence on LinkedIn and Meta, driving engagement and building relationships with our audience.

Communicate complex product benefits in ways that speak to our users and help them understand our products.

Apply persona & journey thinking (from awareness to decision-making) where the individual content “pieces” support a consistent & holistic customer journey across channels.

Collaborate with our cybersecurity researchers to ensure their discoveries are easy to understand.

What do we need from you?

5+ years of experience working as a writer, copywriter, or content strategist.

Experience in writing long-form and short-form content.

Experience in creating content that converts.

Experience with social media and newsletters.

Ability to embrace the highly technical nature of our products and deliver intuitive solutions to our users.

Ability to thrive in a fast-paced, iterative work environment.

Evidence that your content ranks well.

What would give you an edge?

A desire to build evergreen content—think the Wikipedia of cybersecurity.

A track record of creating copy that’s engaging and converts.

An understanding of search intent and engagement signals, topic and funnel depth, and how content decays.

Experience using Ahrefs and Clearscope (or equivalents).

What's in it for you?

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)

WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)

$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)

Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)

18 weeks paid Parental Leave: irrespective of parenting role (all regions)

Personal Leave allowance: this includes sick & carer’s leave (all regions)

Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)

Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)

Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)

Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

#LI-BW1

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV.

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.