Sales Development Representative at Fresho

Sales, Full-time employment, Melbourne melbourne sales full-time
Posted 1 years ago


Fresho is a fast growing tech start-up on a mission to transform the food industry for the benefit of people and the planet. 

Our ordering and order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction - the impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.

Fresho has raised over $30m to date and processes approximately $3.5m a day through the platform. The business is headquartered in Melbourne, Australia with offices in Sydney, Auckland, New Zealand and London, United Kingdom and customers in Australia, New Zealand, United Kingdom and United States.

Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.

An Employee Share Option Plan so our team can share in Fresho's success, procaffeinating Wednesdays where the coffee is on us, peer to peer learning sessions, a mentoring programme, lunch and learns, team cooking competitions, and Fresho book club are just some of the things that we do at Fresho to make it a great place to work. 

Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

About the job

Fresho is looking for a Sales Development Representative, reporting to our National Growth Manager in Melbourne, Australia with responsibility for creating opportunities and securing demo’s for the AU sales team. We are looking for a dynamic SDR who gets excited about growing businesses. 

Previous experience within the wholesale food industry or hospitality industry is preferable and connections within these networks within Australia would give you a distinct advantage in success in the role. As an SDR  you will understand a solution selling sales process- along with adopting a consultative approach and have a natural curiosity for the ways technology can solve key business problems.  

You will be able to attract, and qualify the right opportunities for businesses to generate value from the Fresho solution. You will operate autonomously as well as be part of a team, as a collaborative approach to success is crucial. 


  • Develop knowledge about the wholesale food industry & hospitality industry and grow connections within these networks in Australia
  • Phone based lead generation to ensure a full pipeline of activity is consistently maintained to meet targets (KPI’s) 
  • Thoroughly qualify prospects and leads – working with marketing to nurture MQLS to SQLs and opportunities via a range of activities – online and in person, one to many and one to one, where appropriate
  • Ensure sales forecasts, lead and opportunity admin, reporting and performance metrics are kept up to date, primarily using Salesforce
  • Support the sales team to secure demo’s and sales through understanding of the target customer’s business, their drivers, organisation structure/key decision makers and influencers and the industry sector
  • Contribute to the sales plans and strategies to grow Fresho’s customer portfolio base across wholesale food suppliers and the hospitality industry with a particular focus in Australia
  • Work to clear KPI’s outlined from the Commercial team to ensure top funnel activity is being achieved 
  • Work to develop other parts of the Commercial division within Fresho (primarily to drive the opportunity for revenue growth) – which may include but is not limited to:
  • The experience, skills and knowledge that will support your success in this role

  • 1-2 year previous sales experience
  • High commercial acumen and curiosity about the business of our target market
  • Ability to influence and open doors over the phone
  • Excellent time management skillsSelf-motivated, self-managing and well organized
  • Open to feedback and coaching 
  • Actively seek to learn and improve performance
  • Good digital literacy / tech adaptation – eg. Salesforce, Fresho Backend, Trello & other tools
  • Ability to work at pace, be flexible and positive
  • Growth mindset; thinks strategically, is entrepreneurial
  • Ability to build and develop key relationships at all levels
  • Loves working in a team but also has the ability to work independently
  • Goal focused, achievement mentality
  • Benefits - Everything you need to live and work well

  • Employee Share Option Plan so you can share in Fresho’s success
  • LinkedIn Learning Subscription with weekly work time dedicated to growing new skills
  • Mentoring programme to help you grow and exceed your potential 
  • Flexible working with hybrid and fully remote teams
  • Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines
  • Weekly fresh fruit in the office
  • Regular socials (with snacks and drinks of course!)
  • Fresho merch so you can look sharp in our branded swag
  • Referral bonuses - invite your friends and get paid for it!
  • Employee Assistance Program to support your mental health and wellbeing
  • CEO Book Club where role related e-books are on us
  • Paid time off for fertility treatments and generous parental leave policy