Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations. 

THE ICONIC is looking for a dynamic, strategic, and creative Senior Manager PR & Communications to join us in a job share capacity - 3 days a week in our customer team.

Got You Looking? Are you ready to shape the narrative of one of Australia and New Zealand’s most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don’t just follow the latest in fashion, lifestyle, and culture—we lead it.

We’re on the hunt for a dynamic, strategic, and creative Senior Manager PR & Communications to join us in a job share capacity—3 days a week—within our passionate Customer team. This is a unique opportunity to collaborate with some of the brightest minds in the industry, working together to elevate our brand’s voice and reputation across the region.

This is your chance to work at the heart of our brand, driving impactful PR and comms strategies that make a real difference. You’ll be at the forefront of storytelling, shaping how millions of customers, partners, and media see and experience THE ICONIC every day.

About the role:

• Lead PR strategy: Proactively drive coverage and consumer/business visibility, ensuring our brand is always front of mind.
• Media relations: Build and maintain strong relationships with key media contacts, agencies, and stakeholders.
• Crisis comms: Collaborate with Brand, Legal, and Security to manage issues and crisis communications, ensuring our reputation is protected.
• Executive comms: Support our Executive team with media training, profile building, and thought leadership.
• Campaigns & events: Plan and execute PR campaigns, events, and activations that align with our brand strategy and business goals.
• Content & storytelling: Develop compelling content for media, social, and internal channels, including our LinkedIn calendar.
• Cross-functional collaboration: Work closely with Brand, Legal, Security, and other teams to ensure alignment and deliver results.

• Highly skilled written and verbal communicator, with a flair for storytelling.
• Strategic and creative thinker, able to develop PR strategies that drive business outcomes.
• Strong media relations and negotiation skills.
• Experience in crisis management and high-pressure situations.
• Collaborative, cross-functional approach and a passion for teamwork.
• Innovative mindset, always looking for new ways to engage audiences.
• Experience in managing agency relationships and leading PR campaigns from ideation to execution.

• Work with a passionate, supportive, and high-performing team.
• Flexible, hybrid working environment.
• Opportunity to make a real impact on a leading Australian brand.
• Be part of a culture that values creativity, collaboration, and continuous improvement.

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work. Here’s what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning collective. Get your knowledge fix with our learning days and hackathons
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• People & Planet Positive. From our ethical sourcing and sustainability strategies to our community engagement and diversity, our responsibility is multifaceted, and each of these facets are equally important.
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People  first. Access our Employee Assistance Program for you and your family.
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
• Refer a friend. Enjoy a referral reward for successfully referring someone to THE ICONIC.

At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity. We aim to empower self-expression and ensure our workforce reflects our diverse communities. By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all

Additional Information

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]