Customer Marketing Manager at Weel

Marketing, Full time, Sydney, New South Wales sydney marketing full-time
Posted 13 days ago

About Weel

Weel (Previously Divipay) is Australia's leading spend management solution, providing software to help businesses streamline and control company-wide spending.

We're leading with heart and humility as we work towards becoming the epicentre for how every business manages and spends money. And to achieve this vision, we keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as the key to our success.

We've hit some major milestones, including a successful $20m Series A raise. Our funding is being put to good use, helping us to grow and strengthen our product offering, and most importantly, invest in a team of exceptionally talented people.

A number of notable highlights and accolades we're proud to include:

- Joining forces with payment providers, Visa and Nium, to bring even more value to our customers.
- The successful launch of our sophisticated new brand that positions us for future growth beyond Australia
- Listed on the Australian Financial Review - Most Innovative Companies
- Winning 'Partnership of the Year' alongside Slyp at the 2022 Finnies
- Shortlisted in the Best Small Business App category for the Xero Australia FY23 Awards
- Welcomed over 1,000 attendees at our inaugural Virtual CFO Summit in 2022.

It's hard to put into words what makes our culture at Weel so special. But one thing's for sure - we'll always give you the space to explore your passions and have some fun along the way.

We love our face to face time and operate in a hybrid environment, with 3 days a week based in our central Sydney CBD office.

Your impact

As a Customer Marketing Manager at Weel, you will develop and implement comprehensive customer engagement strategies to nurture relationships, increase satisfaction, and drive long-term loyalty.

Our Marketing team innovates and uncovers opportunities that shape our product roadmap, taking a hands-on, collaborative approach to working and learning. This is a critical new role for Weel, helping to drive community, engagement, impact, expansion and advocacy.

A day in the life…

- Develop and execute personalised lifecycle marketing programs to onboard new customers, drive upsell and cross-sell, and re-engage inactive users
- Develop educational programs, training materials, and webinars to empower customers to maximise the value of our platform and drive adoption
- Through deep understanding of our customers, build relationships that drive satisfaction and cultivate loyalty.
- Develop customer stories, testimonials, newsletters and more, to showcase the value of our platform and drive customer engagement
- Establish and manage customer advocacy programs, including referral programs, customer communities, and advisory boards, to mobilise advocates and amplify our brand presence.
- Gather feedback from customers through surveys, interviews, and reviews, and collaborate with cross-functional teams to analyse insights and inform product development, marketing strategies, and customer success initiatives.
- Build a strong alignment with peers in Customer Success, Sales, Marketing and Product 

Skills we’d love you to bring along

- Bachelor’s degree in Marketing, Communications, Business, or related field is regarded but not essential
- 3+ years of experience in customer marketing, retention marketing, or customer success within the B2B SaaS or fintech industry.
- Proven track record of developing and executing successful customer engagement and retention strategies.
- Experience with customer engagement platform such as, Klaviyo, Braze, iterable or similar
- Strong written and verbal communication skills, with the ability to create compelling content tailored to different audiences.
- Data-driven mindset with proficiency in analysing customer data and deriving actionable insights.
- Experience working with customer advocacy programs and leveraging customer feedback to drive product improvements.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong collaboration and interpersonal skills, with the ability to build relationships and influence cross-functional teams.

Our growing list of Weel perks: 

🥇Options package - we feel and act like owners because we are!
🎂Birthday leave and a budget to celebrate you!
🎉 Country-wide team events (and travel budgets for interstate employees)
🐱 We offer a progressive parental leave policy to ensure that all employees can take the time they need to care for their families - Including fur babies!
🥳 Monthly budgets for team bonding
🧘🏻‍♀️Wellness leave (no need to throw a “sickie” – your mental wellbeing is just as important as your physical health)
🪴Study leave and limitless career-growth opportunities
❤️‍🩹 Access to our Uprise Employee Assistance Program 
🐶 Pet-friendly offices 

We love our WeWork space right in the heart of the city. With bottomless mugs of free coffee, puppy picnics and regular recreational events, there’s something for everyone! We're a hybrid workplace with flexibility to promote a healthy work-life balance. 

We're better together 

At Weel, we’re committed to fostering a genuinely inclusive and equitable workplace that promotes and values diversity: a place where everyone can bring their authentic, whole selves to work.  

We celebrate uniqueness and diversity of experiences because we know that bringing together different points of views is our strength.  

If you don't think you meet all the requirements of the role, but align with our values, we would still love to hear from you!