Almost half* of gym membership holders will abandon their programs within 12 months. While ftness and sporting facilities are great at signing people up, they are not so great at retaining members. For users, the biggest challenge is motivation, particularly in maintaining long-term commitment. To combat this, ActiveStats is developing AI technology for gyms that adds a new level of user engagement without the high costs of personal trainers. ActiveStats’ computer vision models recognise a user’s exercises, measures output, and provides real-time feedback. ActiveStats’ mission is to use data and technology to motivate people to live more active lives and aims to provide the same motivation to gym goers that the Fitbit has for walkers and runners.