With over 150 cosmetics brands and 10,000-plus beauty care products, there's no better place to shop for your favourite beauty brands. Adore Beauty arrived on the web way back in April 2000, the brainchild of self-confessed "beauty junkie"​ Kate Morris. Having grown up in Launceston, Tasmania, she had always bemoaned the fact that all the hottest beauty products mentioned in the magazines were only available to those who lived in the big cities. Kate was inspired to create an online beauty boutique that would allow women everywhere to access the best products, anywhere, anytime.