Anti Ordinary is founded on the principle that helmets shouldn't be a chore to wear anymore. We looked out on the slopes and realised people didn't like wearing helmets, from pros to punters alike. Who could really blame them? Hard, unconforming chunks of foam that can bounce around, fit poorly and ultimately ruin the experience on the slopes. We saw that most people who weren't wearing a helmet (and even many who did) wore beanies. Instead of making a helmet slightly more comfortable, we decided to make a safe beanie. And that's exactly what we've done. After over 2 years of R&D, we've created the design that allows us to make a device that is not only safe, but truly conforming and comfortable. After our successful kickstarter (raising over $200K AUD), we're excited to be launching into the market in the 2019/2020 Northern Hemisphere snow season.