We developed CalReply to address a fundamental deficiency and inefficiency in tune-in and attendance marketing. TV networks and marketers spend millions of dollars on day/date/time advertising to create awareness around shows in an effort to drive as many viewers as possible to watch week over week. The problem with this method of marketing is that it relies heavily on consumer memory and their accessibility to your messaging. Current tune-in marketing rarely reaches the target at the most crucial time, which is minutes before your show or event airs. That's why your message frequency has to be so high, which leads to inefficiency. Consumers are seldom browsing the internet when your message is delivered before a show, and seeing your billboard on a subway platform at 1pm on Tuesday resonates but doesn't have sticking power for an 8pm show on Sunday. This is why we developed CalReply. With the technology and accessibility to influence consumers to tune in minutes before every show airs, via their trusted mobile calendars, marketers can redirect their efforts to a marketing channel that reaches audiences via the one device that is always at arm's reach. CalReply is driving 93% of users to watch 100% of the episodes they receive Calendar Reminders for.