DirectMoney combines retail investment and lending services in a unified service platform. It enables investors to directly invest in personal loans via a regulated investment product. Investors buy units in the DirectMoney Personal Loan Income Fund. Successful borrowers enter into loan contracts managed by DirectMoney. Borrower interest is paid to investors after deducting of loan losses and management fees. Borrowers with good credit and employment history will be offered rates that are priced according to their credit rating. This is an innovation in the Australian market where lenders usually offer only one rate based on a single credit grade. DirectMoney is positioned at the at the regulated mainstream end of the peer-to-peer (P2P) lending industry.