At fishable, we believe that accurate data is the future of sustainable fishing - that’s why we've created fishable! To make measuring fish for recreational anglers easy, simple and accurate. Using a unique QR code, our augmented digital measuring tools paired with our free app allow users to accurately validate the length of their fish, and upload images with embedded catch data. Understanding our recreational fishing habits and building a database of actionable insights is vital to policy makers and fish scientists when determining fish stocks and managing fish populations. Customisation options are available for organisations and clubs to promote their brand, measure engagement within their community, and build a database of catches. With a custom QR code on our branded fish mats and stickers, each fishable photo taken by your users will feature your digital signature, which can then be circulated on multiple social channels, amplifying your brand exposure. You will also be able to access catch data and analytics through our fishable dashboard, further understanding where, when and what your users are catching. We’re passionate about building a community of sustainable fishing practice. Join us on our journey to help keep our waterways and oceans - fishable!