The company's flagship product, Backpack, makes it easy for teachers to notify everyone of events and activities. From scheduling a pop quiz, to making last minute changes to football practice, Backpack ensures that critical information is always delivered to students and parents. Fluid Education is a portfolio company of muru-D – the startup accelerator powered by Telstra, Australia's largest telecommunications provider. The company is also a graduate of INCUBATE, the startup incubator provided by the University of Sydney Union.