Fresh Supply Co are a supply chain digitalisation company, with specific expertise in integration and implementation into client IT systems and operations. Outcomes we achieve for our customers are traceability, greater food safety, streamlining compliance with regulatory requirements, boosting consumer confidence, protecting both export and domestic sales, thwarting counterfeiters, and more equitable terms of trade. The level of traceability Fresh Supply Co provides enables consumers to have confidence that the products they have purchased are safe and genuine. The traceability also provides exporters with a virtual birds-eye-view of their product’s path to market, protecting their brand by eliminating any opportunity for tampering. Blockchain is a ledger with a difference. It uses a consensus mechanism to create a single, shared, tamper-evident ledger that records all transactions as they occur. This gives you visibility and confidence – you will know what has happened to your product across each point in the supply chain. With blockchain, the data contained within the record is unable to be changed, which gives you and your customers confidence that they are getting exactly what they paid for. Behind the scenes, blockchain technology also helps provide commercial confidence between trading partners. We are official channel partners of the VeChain network, and partnered with MasterCard as the MC Provenance implementation partner for APAC.