GetReminded is a free app for iOS and Android smartphones, that helps consumers avoid overpaying when contracts and documents expire (i.e. energy and mobile plans, insurance policies, car rego and driver licence, passport, and loans). Also, users can set annual reminders for life events such as birthdays and anniversaries, medical checkups, vaccinations, tax due and more. GetReminded gives advertisers the unprecedented opportunity to reach an audience that is "ready-to-buy"​ in their particular category​. We have built a custom ad-serving engine to deliver category-related offers with each reminder sent via in-app notifications and by email.