Ida Sports was founded by Laura Youngson in June 2017 after she set the Guinness World Record for the world's highest altitude soccer match. The match was played to highlight gender inequality in sport. Whilst she was on the mountain with athletes from 25 countries around the world, the same problem kept coming up - the women weren't happy with their boots. Laura began to research further and found that the majority of athletic cleats on the market were made for men and boys' feet. Now we're on a mission to create the world's best football boot for women - and just launched preorders on Indiegogo. You can find out more and get involved here: www.igg.me/at/idasports Sign up to our mailing list or follow us on Instagram to keep in the loop with the latest developments. At Ida Sports we believe that everyone deserves the best gear - so they can be the best athlete they can be.