Here at July we wanted to design something that suited today's travel needs better. We designed our own case from the bottom up. Beautiful and functional, it's a modern case that finally breaks the mould. We also redesigned the way you buy luggage. All luggage is typically sold through distributors and retailers who charge big margins because of their existing overheads. We only sell online and direct to you, which means we can put all the premium features in and keep the price down. Quite simply, it's beautiful.