Laava is an Australian company that is bringing innovative, secure marking and consumer engagement technology to brands in the fight against global counterfeiters. We have developed and patented Laava Smart Fingerprints, the global mark of trust. Developed in collaboration with CSIRO, Laava Smart Fingerprints are scannable, randomly generated, individual images, not codes, making them more secure than a QR code. When consumers scan the Laava Smart Fingerprint they not only receive confirmation of the products authenticity and provenance, but the digital platform also shares direct stories behind the brand, and provides opportunities for business owners and consumers to engage more directly. Visit our website to find out more and read about our case studies with Laava customers such as leading Australian producers, Reid Fruits.