The emerging microsatellite economy is hindered by a single outstanding problem: Access to space. Microsatellite developers—whether they are established companies, researchers, or independent interest groups—are impacted by the current launch market. They are constrained to rideshare on large launch vehicles, meaning they cannot choose to which orbit their satellite is delivered. Furthermore, these launches are delayed on average by 6 months. Speaking to executives of small satellite companies, this has devastating consequences on their business models which rely on timely operation of satellites. There is a plethora of other technical issues faced by these satellite developers—from launch frequency to pricing and launch availability—but everything can be represented as a symptom of a larger ailment: The Microsatellite Launch Problem Is Being Approached With a Big Satellite Mindset.