myKicks by Formalytics combines computer vision, augmented reality and artificial intelligence to enable any football (soccer) player with a smartphone to film their kicks and receive actual feedback on speed, placement and trajectory enabling them to become a better player. With a target market of over one billion players and pent up demand from forerunner products, we are solving a genuine problem in one of the world largest markets. Founded in early 2016, myKicks now fields a world-class team of former venture capitalists, research scientists (Harvard, MIT) software engineers (ex-Google, IBM) and growth experts (former Dropbox, Zynga) spread across Australia, New Zealand, USA and the UK. Version 1.0 of MyKicks was released globally on June 23 on iOS in collaboration with some of the biggest YouTuber influencers in the world and quickly reached number #2 on the AppStore (sitting just behind the Official FIFA World Cup App)