Narratiive, previously known as Effective Measure is the leading and most trusted audience measurement platform in MENA and South Africa. Publishers who use Narratiive, will truly understand who their website visitors are by using demographic and behavioural analytics. This helps to build their sales story, respond to RFPs and win more advertising revenue. They’ll also know how their website compares to their competitors, including how their audiences differ. By using Narratiive, publishers will be using the same media planning platform as advertisers, gaining more exposure to local and international agencies. Digital media agencies will find it more effective to plan, validate and select suppliers whilst increasing on target reach. By discovering the most relevant sites on Narratiive and measuring client site lists you can be sure to build an efficient plan.