It takes a leap of faith to buy a physical product sight unseen, particularly one where it’s 3D qualities or the context where it will be seen is important. Once you take the plunge then successfully assembling, installing, using or getting support is often no easier. Despite this, key trends are driving customers to buy larger and more significant purchases without seeing or touching a product first, and with increasing amounts of business being done online - for product companies with physical goods, building long lasting, trusted relationships is harder and harder. Businesses from furniture retailers to architectural products manufacturers are looking beyond samples and showrooms to help customers purchase their products with confidence. These companies want their customers to have amazing experiences with their products that lead to long term loyalty and repeat business. From product discovery, pre-sale to purchase, to fulfillment and post sales support, new opportunities exist to empower brands that sell physical products and redefine their relationship with customers.